Scalefast

Ten years at Scalefast, from employee number six to SVP Software Agency, through its acquisition by ESW in 2022.

Problem

Scalefast was a B2B2C e-commerce platform that took the whole of e-commerce off brands’ hands: not only the store, but payments, stock and warehouse, anti-fraud and compliance. As the company grew from six people to 400, its engineering had to grow with it.

What I did

Roles, newest first

  1. SVP Software Agency –
  2. VP Engineering –
  3. Head of Software Development –
  4. Project Manager, one of the first; later ran the Madrid PM office –
  5. Full-Stack Web Developer –
  • Joined as employee number six.
  • One of the first Project Managers; later ran the Madrid PM office. Kept the Square Enix US/EU store able to process 15,000 orders an hour.
  • As Head of Software Development, reworked how the team built and shipped code: a common Git workflow on GitLab, standard local and virtual environments for every project, and an internal project for developers to explore new technologies.
  • As VP Engineering, led over 50 developers and engineers.
  • Led the engineering and SDLC changes for Scalefast’s SOC 2 certification.
  • Created the DevOps team and split engineering into Product/Platform and Agency teams.
  • As SVP Software Agency, led 40+ developers and 10 project managers. Launched 7 e-commerce stores, redesigned 3 and ran 30+ events.
  • As SVP Software Agency, managed a business with over $150M GMV in 2022.
  • Took part in the due diligence of the Scalefast–ESW merger (acquired side).

Stack and architecture

  • One in-house e-commerce platform with its own API, customised for each client’s store.
  • PHP (Laravel) back end and JavaScript/TypeScript (Angular) front end on MySQL (Percona).
  • Git workflows on GitLab and, later, a DevOps team running delivery across the company.

Outcome

  • The company grew from 6 to 400 employees.
  • Acquired in 2022, in a reported ~$300M acquisition by ESW.